Herconomy is Nigeria’s first Fintech company for women dedicated to empowering female entrepreneurs and professionals through Financial Services, Capacity Building, Community, and Opportunities.
Healthy Growth – For Your Child and Money
Breastmilk Money is an innovative financial tool that helps breastfeeding mothers save the money not spent on formula — and grow it with interest.
Interest That Reflects Health Benefits
Available as a sub account within the Herconomy app, Breastmilk Money offers an interest rate of 14.3%. This isn’t just a number — it reflects the overall improvement in child development through breastfeeding, according to a recent study. From language and problem-solving to emotional and physical growth, it reflects how breastfeeding pays off in every sense.
The Value of Breastfeeding
Breastmilk Money calculates how much you would save each month by not buying formula — based on your child’s age, intake, formula price, and planned duration of breastfeeding. This amount is then automatically deposited from your main account into the Breastmilk Money account each month. You can update it anytime, for example when your child’s appetite changes.
Experience the Growth
Your savings are securely locked for two years — the recommended duration for breastfeeding — with one emergency withdrawal allowed per year. After that, your savings can go toward something meaningful for your family, like a new car or home upgrade. On average, Breastmilk Money users save ₦624,000 ($3,180) over two years — all while their children grow strong and healthy through breastfeeding.
Hear From Families Who Breastfeed
“For the first time as a mother, I feel like my choice has value.” Aisha I., Mother
“I love that this gives women another reason to feel confident in their decision to breastfeed.” Amaka O., Mother
"Breastfeeding makes sense in so many ways. I get it now." Obinna E., Father
This helped change my view on breastfeeding.” Adeola N., Mother-in-law
“Breastmilk Money helped me see breastfeeding as an investment—not just in my child, but in myself too.” Chinwe O., Mother
Support Beyond Savings
Get exclusive discounts from Herconomy’s trusted partners, designed to support both you and your baby throughout your breastfeeding journey. From baby essentials to wellness services, every offer helps you stretch your savings further — so you can focus on what matters most, while enjoying more value with every choice you make.
Made by Women, for Women
Breastmilk Money is powered by Herconomy, Nigeria’s first fintech company dedicated to female empowerment that’s backed by Google. Herconomy offers tailored savings plans, flexible credit options, and community-driven financial literacy programs. In line with their mission, Breastmilk Money — and the campaign surrounding it — was developed together with a team of female collaborators.
