Breastmilk
Money

Healthy Growth – For Your Child and Money

Breastmilk Money is an innovative financial tool that helps breastfeeding mothers save the money not spent on formula — and grow it with interest.

A mother holds her baby while using the Breastmilk Money app on her smartphone, showing the power of tech for financial planning
Nene Aliemeke, Nigerian actress, model, mother, checks her Breastmilk Money account while breastfeeding.

Interest That Reflects Health Benefits

Available as a sub account within the Herconomy app, Breastmilk Money offers an interest rate of 14.3%. This isn’t just a number — it reflects the overall improvement in child development through breastfeeding, according to a recent study. From language and problem-solving to emotional and physical growth, it reflects how breastfeeding pays off in every sense.

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The Value of Breastfeeding

Breastmilk Money calculates how much you would save each month by not buying formula — based on your child’s age, intake, formula price, and planned duration of breastfeeding. This amount is then automatically deposited from your main account into the Breastmilk Money account each month. You can update it anytime, for example when your child’s appetite changes.

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A calculator interface displays potential monthly savings of ₦158,242 based on a baby's age, milk intake, formula price, and duration.
*Estimated savings are based on average formula costs and a 14.3% interest rate — actual results may vary.
A line graph shows total savings over 24 months with and without Breastmilk Money’s 14.3% interest, demonstrating significant financial growth.
*Estimated savings are based on average formula costs and a 14.3% interest rate — actual results may vary.

Experience the Growth

Your savings are securely locked for two years — the recommended duration for breastfeeding — with one emergency withdrawal allowed per year. After that, your savings can go toward something meaningful for your family, like a new car or home upgrade. On average, Breastmilk Money users save ₦624,000 ($3,180) over two years — all while their children grow strong and healthy through breastfeeding.

 

Hear From Families Who Breastfeed

A woman in a pink dress and black cat-eye glasses sits holding a baby in her arms, looking slightly to the side with a gentle expression.
A pregnant woman in a black dress sits indoors smiling, resting her hands on her belly.
A man wearing a blue and orange geometric print shirt looks directly into the camera with a serious expression, standing in front of a textured wall.
An older woman wearing a traditional patterned outfit and headscarf stands outside near a staircase, looking calmly at the camera.
A woman wearing a floral dress and black scarf smiles gently, standing in a narrow outdoor corridor with soft lighting.
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“For the first time as a mother, I feel like my choice has value.” Aisha I., Mother
A graphic shows the logos of various brand partners collaborating with Breastmilk Money to provide benefits and discounts.

Support Beyond Savings

Get exclusive discounts from Herconomy’s trusted partners, designed to support both you and your baby throughout your breastfeeding journey. From baby essentials to wellness services, every offer helps you stretch your savings further — so you can focus on what matters most, while enjoying more value with every choice you make.

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Made by Women, for Women

Breastmilk Money is powered by Herconomy, Nigeria’s first fintech company dedicated to female empowerment that’s backed by Google. Herconomy offers tailored savings plans, flexible credit options, and community-driven financial literacy programs. In line with their mission, Breastmilk Money — and the campaign surrounding it — was developed together with a team of female collaborators.

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A smartphone screen featuring the Herconomy app icon alongside other default apps, highlighting easy access to savings tools.

Herconomy is Nigeria’s first Fintech company for women dedicated to empowering female entrepreneurs and professionals through Financial Services, Capacity Building, Community, and Opportunities.

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