Herconomy is Nigeria’s first Fintech company for women dedicated to empowering female entrepreneurs and professionals through Financial Services, Capacity Building, Community, and Opportunities.
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Herconomy
Herconomy is Nigeria’s first Fintech company for women, empowering them through tailormade savings accounts, credit options, and community-initiatives for financial-literacy.
Since its founding in 2021, Herconomy has helped its 700,000-strong user base collectively save over 10 million USD. With funding from Google, the platform is accelerating its mission to revolutionize financial inclusion for women in Nigeria.
Herconomy is pushing boundaries to economically empower women, led by Ife Durosinmi-Etti—renowned business executive, author, and global leader—who uses tech and community solutions to bridge the gender wealth gap.
Kiddo Save and Breastmilk Money are Herconomy's most recent financial products aimed at promoting financial independence for mothers. The idea behind Breastmilk Money is to start even earlier—empowering women to think about both their own future and their child’s future from the very beginning.
Herconomy team at their office on Lagos Island in Lagos, Nigeria (Herconomy, 2024)
Collaborators
Ogechi
Ekeanyanwu
Ogechi Ekeanyanwu is the Regional Coordinator foe Sub-Saharan Africa at SciDev.Net, leading efforts to enhance science journalism across the continent. She has previously held editorial roles at The Conversation Africa, TheCable and Premium Times, where she contributed efforts to shape solution journalism, development reporting, and science communication, ensuring that research and policy insights are accessible to broader audiences. For Breast Milk Money, she led the editorial section of the campaign website, shaping the narrative around breastfeeding and financial empowerment with her expertise and insights.
Dr. Lope
Adejuyigbe
Dr. Lope Adejuyigbe is a medical doctor and certified lactation consultant dedicated to supporting mothers on their breastfeeding journey. As the founder of The BestFeeding Club, Nigeria’s first dedicated breastfeeding clinic, she has helped countless women overcome both medical and societal challenges. In the Breastmilk Money campaign, she played a crucial role by providing expert insights on breastfeeding and maternal health, ensuring that mothers had the knowledge and support they needed.
Fariba
Buchheim
Multinational, award-winning director Fariba Buchheim directed the campaign’s short documentary-style film, offering a deeply personal look into the lives of Nigerian mothers. Through intimate storytelling, she shed light on the challenges surrounding breastfeeding, ultimately empowering women to make informed decisions for themselves and their children.
Titilayo
Medunoye
Titilayo Medunoye is a board-certified lactation consultant and founder of Milky Express, Nigeria’s pioneering lactation company. Since 2018, she has supported mothers through private practice and hospital-run breastfeeding clinics across the country. An Obama Leader and passionate maternal health advocate, Titi has been recognized locally and internationally for her work. For the Breastmilk Money initiative, she offered expert guidance on breastfeeding, infant, and maternal care.
Nene
Aliemeke
Nene Aliemeke is a Nigerian actress, model, and voice artist known for her work across film, television, and stage. A graduate of Communication and Language Arts from the University of Ibadan, she has starred in productions like Riona, Ajoche, and the Showmax Original Dead of Night, working with top directors in the industry. In 2025, she starred in Milk, a short film for Herconomy, along with her 9 months-old son, Chukwaka, continuing her commitment to powerful storytelling.
Nengi
Nelson
Nengi Nelson, a Lagos-based photographer and filmmaker, has been exhibited at the Lagos Photo Festival, published in the African Women Board 2019 Book, and featured in BBC, Reuters, and WhatsApp. Known for her ability to capture intimate moments, she brings depth and authenticity to the Breastmilk Money campaign, capturing behind-the-scenes moments with a keen eye for detail.
Yagazie
Emezi
Yagazie Emezi, a self-taught photojournalist based in Lagos, amplifies overlooked voices, challenging perceptions of sexuality, African women’s desires, beauty, health, and human rights. Her work has appeared in top publications like The New York Times and National Geographic. Now, her years-long documentation of Nigerian mothers' lives is featured on the Breastmilk Money platform.
Silverlyne
Asugo
Silverlyne Asugo is a cinematographer and visual storyteller based in Lagos with a passion for crafting compelling narratives through beautiful imagery. Trained in film production, creative writing, and screen acting, she's earned industry recognition, including a Best Cinematography award for HALIMAH. She played a key role as a videographer in the Breastmilk Money project, coordinating shoots across Lagos to bring the vision to life.
